We believe that every child deserves a big hug — and Hug Me Pillows were created to be exactly that. Designed by a mum who believes in the power of comfort, kindness, and positive messaging, each pillow gives little ones a beautiful, tangible reminder of just how special they truly are.

Every character has its own unique story and represents a key personality trait linked to healthy child development. Whether it's bravery, kindness, resilience, or curiosity, each Hug Me Pillow helps children connect with the qualities that make them shine.

Packed with thoughtful positive affirmations, these pillows encourage children to feel and share gratitude, love, confidence, and happiness. They’re perfect for bedtime cuddles, quiet-time comfort, or as a daily boost of emotional support.

Three of our designs include a special little envelope pocket — a magical place for the tooth fairy to visit and a gentle tool to help children ease their worries. Kids can write down anything that’s on their mind before bed and tuck it away, helping them feel lighter, calmer, and ready for sleep.

Soft, meaningful, and full of heart, Hug Me Pillows are more than a cuddle companion — they’re a daily reminder that your child is loved, capable, and never alone.